The former execs of Patrón set out to redefine vodka with Weber Ranch, the world's first vodka made from 100% Blue Weber Agave.

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Dubbed “The World’s Best Vodka” of 2024 by Forbes, it takes up to seven years, from garden to glass, to craft—delivering a vodka experience that stands out in a category ripe for innovation. At an average of $28 a bottle, it’s a premium spirit without the pretense, inviting drinkers to explore a fresh take on vodka.

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As a disruptor in an uninspired category, Weber Ranch needed a digital experience as breakthrough and innovative as the vodka itself—one that put the brand, the bottle, and the process front and center while honoring the agave that makes it exceptional.

Design, build, and launch a premium forward, best-in-class digital presence that puts the brand, bottle, ingredients, and process at the heart of it all, making it effortless for consumers to find, buy, and experience Weber Ranch.

We set out to create a website experience that helped position Weber Ranch as a digital-first spirits brand, strategically blending brand storytelling, commerce, and community engagement. 



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We put the bottle front and center with 3D interactive modeling and seamless user experience with endless scroll.  Every feature was designed to make discovering, buying, and enjoying the spirit easy for consumers while integrating CRM and digital tools to build long-term loyalty.


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Key Features

• Vodka/Homepage: Interactive bottle experience to engage users in the brand story
• Cocktails: Integration of 27 cocktails with dynamic serving measurements
• Find Us: Allows users to request a store and find a store or bar near them
• Buy Now: Enables user to order Weber Ranch nationally (where legal)
• Text to Join: Encourages fans to opt into Weber Ranch’s CRM program & membership program
• FAQS: Dedicated section to answer questions about the product, process, cocktails, distillery, ordering, etc.